可口可乐的诞生,英文的

可口可乐的诞生[The birth of Coca-Cola]

The image of Coke is youthful and modern. But Coke is not new. It is more than a century old. It was invented in 1886 by a pharmacist(药剂师) called John Styth Pemberton. Pemberton had a drugstore in Atlanta,where he sold liver pills,hair restorer(生发剂),cough mixtures(止咳药水) and other medicines. He made these preparations(制剂) to his own recipes but people could buy similar products at any drugstore. They loved his Indian Queen hairdye(染发剂),but there was nothing special about it. Pemberton wanted to make a product that people could buy only from him. He wanted them to have a reason to choose his shop rather than any other. Tonic(补药) is a drink that is supposed to do you good. In the old days,many chemists made and sold their own tonic wine. In 1885 Pemberton came up with French Wine Cola. It must have tasted rather like Coke. At first Pemberton put a little alcohol in it,but later he left it out. He is said to have mixed his brew(酿造的饮料) in the backyard in a three-legged brass pot like a witches’cauldron(女巫的大锅). Pemberton sold the new drink as a quick cure for headaches. But headaches or no headaches. his staff were soon watering down5 the syrup(含药糖浆) and drinking it to slake6 their thirst on hot days. Maybe he really had invented a new soft drink(软饮料) product.

On saturday 8 May 1886 Pemberton took a jug(壶,罐) of syrup down the street to another drugstore,Jacobs’Pharmacy(药店)—to do a test. Jacobs’pharmacy had a soda7 fountain. This machine adds carbon dioxide to water to make fizzy(冒气泡的) soda, and then mixes it with syrup to make a refreshing8 drink. Stalls(货摊,摊位) selling ice cream and fizzy drinks made by soda fountains became known simply as soda fountains.

The staff and customers of Jacobs’ pharmacy tried Pemberton’s headache cure mixed with soda and loved its taste. it was excellent,but it did not have a name.

One of Pemberton’s partners,his book-keeper(记账人) Frank Robinson,suggested Coca-Cola Syrup and Extract—which became Coca-Cola for short. He thought the two Cs would go well in advertising. He wrote down the name in the simple flowing handwriting that he used in his account books(账簿). His script(笔迹,手迹) became the product’s trademark. Coca-Cola went on sale immediately at five cents a glass.

可口可乐的形象是有青春活力而时髦的,但可口可乐并不是新事物,它已经历一个多世纪的岁月,是1886年由药剂师约翰·斯蒂思·彭伯顿发明的。

彭伯顿在亚特兰大开了一家药店,他在那里卖利肝丸、生发剂、止咳药水和其他药品。他按自己的配方配制药剂,但人们可以在任何一家药店买到类似的产品。他的“印第安皇后”染发剂很受欢迎,但也没有什么独到之处。彭伯顿想要制作一种产品,人们只能在他这里买到,他想要大家有理由选择他的商店而不是其他商店。

补药是一种被认为对你有益的饮料。过去,许多药剂师自己制作并出售补酒。1885年,彭伯顿制作了法国可乐果酒,它的味道一定颇像可口可乐。一开始彭伯顿往里面放了点酒精,但他后来又不放了。据说他将酿造的饮料在后院的一口3条腿的黄铜锅里混合,那口锅就像女巫的大锅。

彭伯顿把他的新饮料当成头痛速效药来卖。但不久之后,他的职员不管头痛与否,都愿意将这种糖浆搀水冲淡,在热天解渴。也许他真的发明了一种新的软饮料产品。

1886年5月8日,星期六,彭伯顿拿了一罐糖浆到街上另一家药店(雅各布药店)去做试验。雅各布药店有个带龙头的汽水桶。这种机器把二氧化碳加到水里制成起泡的汽水,然后加入糖浆制成清凉提神的饮料。那些出售用汽水桶制出的冰激凌和汽水饮料的冷饮小卖部被人们简称为“汽水吧台”。

雅各布药店的职员和顾客试尝了彭伯顿的头痛药和汽水的混合物,很喜欢这种口味。那东西太棒了,但还没有名字。

彭伯顿的一个合作伙伴,他的记账员弗兰克·罗宾逊建议叫可口可乐浓缩糖浆——后来简称可口可乐。他认为用两个“C”开头的单词更有利于广告宣传。他用他在记账本上那种简单流畅的笔迹写下了这个名字。他的字迹成了这个产品的商标。可口可乐很快以每杯5美分的价格上市了。